The Housing Chronicles Blog: Join me at PCBC for two panels

Thursday, June 16, 2011

Join me at PCBC for two panels

If you're going to be in San Francisco next week for the 2001 Pacific Coast Builders Conference, please join me and other panelists on Wednesday and Thursday to discuss reforming how the industry conducts market research.

On Wednesday from 1:30-2:30pm -- and as part of the Consumer Insights Forum -- we'll be discussing what worked and what didn't and how to get past the lingering crisis. It will present the outlook on home prices and foreclosures and then turn to a sharp focus on consumers and their housing needs, the various sub-segments of demographic groups like the "Millenials," "the aging baby boomers," and "Generation X". In the process, the panelists will offer a glimpse at new tools, methodologies and ways that builders can work with and benefit from these approaches. While housing markets are still struggling, it is a good time to start afresh and think about new and sophisticated approaches to the market.

On Thursday from 1:30-2:30pm -- and as part of the Innovation Strategy Forum --we will learn how online consumer focus groups can discern the housing tastes of consumer segments. Explore integrated strategies to create "buzz" about a masterplan through social media, community events, and, most importantly, active listening to consumers. Then, delve into the demand microcosm of a housing project, watch the latest trends in scanning prices at the very local level, and follow how local job and commuting trends can shed light on project or masterplan absorption. These and other tools will show how innovative research approaches can benefit builders and developers.

Participants for both of these days include the following:

Moderator: Gerd-Ulf Krueger, Principal Economist,
Patrick Duffy, Principal, Metrointelligence
Rita Lamkin, President, Preface Inc.
Rick Sharga, Senior Vice President, RealtyTrac, Inc.
Belinda Sward, Executive Managing Director, Strategic Solutions Alliance
Alexander Villacorta, Director, Research & Analytics, Clear Capital

If you've not yet registered to attend PCBC, you can do so by clicking here.

Hope to see you there!

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