The Housing Chronicles Blog: My review of the book "Shift" now online

Tuesday, December 9, 2008

My review of the book "Shift" now online

Wondering how to take advantage of the abrupt shift in the residential real estate market from boom to bust? My book review of "Shift: How Top Real Estate Agents Tackle Tough Times" is now online at Inman News:

Whereas the first part of "Shift" focuses on a macro-economic overview of the how, why and when real estate shifts happen -- both in terms of sellers' and buyers' markets -- the second part is where the "workbook" begins in earnest.

Offering "12 Tactics for Tough Times" for readers in a hurry to put the advice to good use, the authors walk us through the various facets of running a real estate business, including being realistic; right-sizing staffing levels; using appropriate marketing techniques (including a take-no-prisoners approach to the Internet); pricing ahead of the market; creating urgency for buyers; mastering creative financing techniques; becoming experts on short sales, REOs and foreclosures; and bullet-proofing transactions by making yourself the last line of defense against flaky agents, dishonest lenders and skittish buyers.

Click here for full review.

Click here to buy a copy (or copies).

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