My column for the April issue of
Builder & Developer magazine is now posted online.
For this issue, entitled "
In Search of a Great Market Study,"
I reviewed the lessons I've learned working as a consultant as well as for a public home builder with projects in multiple markets and a private land developer with holdings throughout the western U.S. An excerpt:
With the positive news regarding the
housing market continuing to pile
up over the past year, we’re also
starting to see a rebound in the
demand for more traditional market studies
for new or re-energized projects by builders,
developers and investors. Yet because almost
anyone can call themselves a new home market
research consultant — requiring little more
than business cards, a decent Web site and
attending various
networking events —
like with any other
product or service, the
term ‘buyer beware’
is certainly relevant.
Following is a list of
three questions
I made sure to ask
when working for a
home builder and in
the position to hire
such firms:
To read the entire column,
click here.
To read the entire April 2013 issue in digital format,
click here.