The Housing Chronicles Blog: November column for Builder & Developer magazine now online

Monday, November 19, 2012

November column for Builder & Developer magazine now online

My column for the November issue of Builder & Developer magazine is now posted online.

For this issue, entitled "Where Will the Boomers Live?,"since I had already written this year about issues including single-person households, multi-generational households and Millienials, I wanted to also write about the very important cohort of Baby Boomers, how they're saving for retirement, and where they expect to live.  An excerpt:
Fortunately, Pulte Homes’ Del Webb subsidiary, which has long had its own army of market researchers, has been conducting its own Baby Boomer survey since 1996.  For these surveys, the company separates out younger Boomers (those turning 50 years of age in the next year) and older ones (about to turn 64), and separates them into four groups:  younger Boomers, older Boomers, boomers who were 50 in 1996 and were about to turn 65 in 2010, and current residents of Del Webb communities, most of whom were age 60 to 76.

Some of the differences between the surveys of 1996 and 2010 are striking. Compared to 50 year-olds in 1996, today’s younger Boomers plan to retire four years later (age 67 vs. 63) and are half as likely to be prepared for retirement (16% vs. 34%).  Over four in ten think they’ll never be financially prepared to retire, and nearly four in ten haven’t started to save for it...
To read the entire column, click here.

To read the entire November 2012 issue in digital format, click here.

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