The Housing Chronicles Blog: September column for Builder & Developer magazine now online

Friday, September 16, 2011

September column for Builder & Developer magazine now online

My column for the September 2011 issue of Builder & Developer magazine is now posted online.

For this issue, entitled "Is Your PR Strategy Up to Date?," I wanted to review how rapid changes in social media continue to impact today's PR strategies. Although many builders and associates are far beyond the curve on this issue, they can quickly catch up!

From the column:

...although social media is becoming a clear priority among U.S. companies, the building industry remains somewhat disjointed. Whereas Lennar has clearly made strides across the social media spectrum – to the point of setting up separate Facebook, Twitter and YouTube accounts for multiple divisions – some other large builders make little or no mention of their social media efforts even on the home pages of their own Web sites. At the same time, while company blogs remain largely nonexistent, useful mobile applications directing buyers to active projects continue to proliferate...

To read the entire column, click here.

To read the entire September 2011 issue in digital format, click here.

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