The Housing Chronicles Blog: July column for Builder & Developer magazine now online

Friday, July 10, 2009

July column for Builder & Developer magazine now online

My column for the July issue of Builder & Developer magazine is now online. For this month, the focus is on the need to discard the old rule books in order to thrive in an industry which, like many others, continues to undergo creative destruction in the way it works. An excerpt:

Over the past several weeks, my business partners and I have been taking a series of meetings with friends from the building industry to catch up, and through these meetings most seem to share one primary goal: a return to the good old days when every company shared the same mantra of ‘full steam ahead.’ Even despite a barrage of news of long-term changes in U.S. demographics, consumer spending and the economy in general, many people sit and wait, biding their time for a type of rebound that may never come.

And why is that? Because they refuse to throw away the dog-eared rule book which made them successful in the first place -- and perhaps to be surpassed by companies which never bothered to read one...

You can read the entire article here.

No comments: