The Housing Chronicles Blog: Web site to find new homes launched

Wednesday, April 22, 2009

Web site to find new homes launched

New home data provider Hanley Wood Market Intelligence and DataSphere Technologies have teamed up to launch to provide information on more than 14,000 new home communities. From the press release:

Today, Hanley Wood Market Intelligence, in partnership with DataSphere, launched, a consumer focused website that will connect potential new home buyers to builders by featuring the most comprehensive database of new home community information available online.

The approach offers several distinct advantages over other national and regional web sites with new home listings:

1) The site will be more compelling to consumers because of its unique and comprehensive content. With approximately 14,000 communities, has twice as many communities as its competitors, covering national, regional and local builders.

2) Listings and leads are free. does not charge builders for basic listings or to receive leads. This is a significant advancement from today’s business model for this service. Eventually builders will have the opportunity to upgrade their services levels for a fee.

3) The platform will deliver greater traffic and actionable leads through its robust syndication network. This network was customized to maximize lead volume and lead quality from other online sites, including sites that currently have no new home content.

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