The Housing Chronicles Blog

Friday, November 19, 2010

Short-Run Pain Can Lead to Long-Term Benefits

As the building industry continues to wait for a sustained rebound which stubbornly refuses to appear, it’s easy to grow frustrated with economists and prognosticators who seem to constantly update their forecasts. So what’s going on?

One reason that it’s hard to get a handle on the economy is because the federal government has pursued various policies which have simply postponed the inevitable consequences of the past. In times of great economic duress, this makes sense, as too many negative hits at once can send an economy into a tailspin leading to a depression. But by spreading out these hits over time so the economy can adjust, any recovery is also muted.

Another reason it’s been difficult to gauge the timing of a rebound is that the bust in housing demand and prices hasn’t been uniform across the country: while Arizona, Florida and Nevada continue to suffer disproportionately, places like Texas and Washington, D.C. are on the mend. In addition, when real estate bubbles pop, it’s not like they re-inflate immediately – the market tends to bob along the bottom for two or three years before sustained demand is possible. An even with mortgage rates now at generational lows and home price affordability far higher than during the boom years, the demand for housing now simply needs ample time to recharge its batteries.

In the meantime, this recharge is continuing unabated, only instead of living in their own homes, potential new households are doubling up with roommates and with family members while waiting for job growth to return. In general, between 1960 and 2005, the United States has averaged 1.2 million net new households per year. In some years builders have certainly over-built relative to demand, but in many others years (such as during recessions), they can’t build enough homes.

According to a recent study conducted by the NAHB, although the nation’s builders certainly over-built single-family homes from 2003 through 2005, the cumulative surplus relative to population growth was completely worked off by the end of 2007. That’s not to say we still don’t have a huge over-supply relative to buyers’ ability to buy or qualify for mortgage loans – it just means that based on historical precedent and average household sizes, the nation is technically under-housed.

In fact, between the end of 2007 and 2009, the sharp declines in new building led to a projected deficit of nearly 2.2 million units. By the end of this year, that deficit will have reached nearly 3.3 million units. In other words, as the foreclosure pipeline is eventually addressed – and it must be in order to clear the inventory of homes in default -- this country will face a tremendous pent-up demand for new housing across the entire income spectrum.

And yet, much like the nascent recovery, this pent-up demand differs from state to state. A similar analysis conducted by the NAHB for each state showed some of the states with the most foreclosures – such as Arizona, Florida, Nevada and California – have still racked up single-family housing deficits relative to population growth ranging from 50,000 to 145,000 homes.

At the recent Building Industry Show in Southern California, the energy this year was much different than in 2009. Not only was it more hopeful, but I heard stories of multiple deals getting done in order to start prepping for the rebound. While it was still gallows humor from land brokers and lenders opining on panels, the general consensus was that 2010 would go down in history as one of those years in which the industry’s survivors hang on because they know that the rebound – when it comes – will be formidable.

Wednesday, November 17, 2010

November column for Builder & Developer magazine now online

My column for Builder & Developer magazine is now posted online. For this month's issue, which is entitled "Promoting Green Living as a Lifestyle" -- I wanted to discuss how builders can leverage their model homes to show prospective buyers how using green products throughout the home can extend far beyond brick, mortar and drywall.

An excerpt:

Imagine, if you will, walking through what looks like a fairly typical model home complex for a new green community. Perhaps it offers the latest in energy-efficient appliances, LED lighting, solar panels, drought-tolerant landscaping, and more. But in addition to that, the homes in question feature an array of sustainable consumer products – tightly secured to tables, cabinets and countertops, of course -- that the eventual occupants might use in their daily lives.

From household chemicals and children’s toys to food and personal care items, to obtain ratings on the greenest of the green, these shoppers would only need to scan product bar codes via an iPhone application or visit the Web site for a new company called the Good Guide. Started in 2004 by a professor of environmental policy at UC Berkeley named Dara O’Rourke after he realized he didn’t really know what was in the sunscreen being applied to the face of his two-year-old daughter (which, after testing in his lab included a suspected carcinogen as well as a chemical which could disrupt hormones), O’Rourke’s goal is to bring academic-quality research on everyday products to the masses.

As I was reading this story recently in a national newsmagazine, I couldn’t help but think how easy it would be for homebuilders to leverage the mainstreaming of green products into their own sales and marketing campaigns. In September of 2010, the site for Good Guide tracked 300,000 visitors who reviewed its ratings on more than 75,000 items, so the interest is certainly there. It’s also an opportune time to provide objective research – sort of a Consumer Reports for green products – to a general public who overwhelmingly say they prefer environmentally responsible products in surveys but have grown increasingly wary of ‘greenwashing.’...

Click here to read the entire column.

Click here to read the entire magazine in digital format.

SoCal home sales dip in October

There are two stories in the Los Angeles Times and the Riverside Press-Enterprise for which I opined yesterday. In both cases, I wanted to stress that (a) by October we're starting to move into the slowest quarter for home sales (both new and existing) and (b) we have no choice but to pay the consequences of the tax credit programs and other incentives which borrowed demand from the future. While I certainly support the idea of spreading out economic pain to avoid a depression, anyone who expresses surprise at falling sales when the market has to abide by normal fundamentals simply wasn't paying attention in Econ. 101.

You can find the L.A. Times story here.

You can find the Riverside Press-Enterprise story here.

Wednesday, November 10, 2010

Press release from 2010 Riverside San Bernardino Economic Forecast Conference

NEW ECONOMIC FORECAST FOR RIVERSIDE/SAN BERNARDINO REGION FINDS CAUSE FOR HOPE, CONCERN… BUT ABOVE ALL PATIENCE

November 9, 2010

RIVERSIDE, CA—A new economic forecast focused on the inland regions of Southern California finds signs of economic recovery mixed with examples of continued sluggishness.

The forecast, authored by Beacon Economics and released in partnership with the University of California, Riverside’s School of Business Administration, says that relative to California, the unemployment rate in Riverside and San Bernardino Counties is expected to fall faster. However, substantial job growth won’t be evident in the region until the last half of 2011, and the unemployment rate in Riverside and San Bernardino counties will remain above 8 percent through 2015

“The job recovery is beginning but it’s going to be slow. U.S. labor markets, in general, now take significantly longer to recover after downturns than they did in the past,” says Beacon Economics’ Founding Principal Christopher Thornberg. “The phenomenon of the ‘jobless recovery’ appears to be a permanent part of the economic landscape.”

David W. Stewart, dean of UC Riverside’s School of Business Administration says that the future of the economies in Southern California’s inland regions lie in the industries that drove growth before the housing boom.“We have a significant, though often overlooked, manufacturing base to build upon,” Stewart says. “And we have the key locational advantages of distribution infrastructure, ready access to both domestic and export markets, and the potential for stable sustainable electricity rates with the growth of solar, geo-thermal, wind, and other new sources of energy. No other part of the country has this winning combination.”

The School of Business Administration used to release an annual economic forecast, and it has now been revived. “As a land grant institution and the only research-based business school in inland Southern California, it is our mission to stay engaged with the economic welfare of our region,” Stewart says.

Key U.S., California, and Riverside/San Bernardino findings from the forecast include:

  • United States: The decline in consumer spending has followed an extended period of overspending; do not look for a jump in demand driven by consumer spending.
  • California: Total nonfarm employment will cross the 14 million milestone in 2011 but will not reach its pre-recession peak of 15.2 million jobs until mid 2015
  • Riverside/San Bernardino Counties: Home sales will continue to fall into 2011 but will then return to growth driven by increasing population and pent up demand.

2010 Riverside San Bernardino Economic Conference materials now online

If you missed Beacon Economics' 2010 Economic Forecast Conference for Riverside San Bernardino on November 9th, you can still download the conference book for FREE! As part of our ongoing partnership with Beacon, MetroIntelligence Real Estate Advisors authored the sections on residential and commercial real estate.

Click here to download entire conference book.

Click here to download the section on residential real estate only.

Click here to download the section on commercial real estate only.

Thursday, November 4, 2010

Riverside-San Bernardino Economic Forecast Conference, Nov. 9th, 2010

Where is The Economy Headed?

The stock market-fueled optimism that marked the beginning of the year gave way to near panic over a potential "double dip" as the recovery slowed sharply in the second quarter. More recently, better signals have started to emerge leaving many to wonder where the U.S. and California economies are heading in 2011?

And what about Riverside and San Bernardino Counties? For decades manufacturing, trade firms, and the logistics sector were engines of rapid and diverse economic development. With the bursting of the housing bubble, are these sectors once again poised to drive growth in the region?

Join some of California's most well-respected forecasters, economic development experts, and local business leaders as they reveal the direction of the U.S., California, and Riverside-San Bernardino economies.

Get Answers to the Following Questions:

  • Is the economy out of the woods or is there a real chance of a 'double dip' recession?
  • What is not up? Interest rates. Is it a bond bubble or are deflation fears real?
  • Tax increases or deficit expansion... which poses the bigger risk?
  • How is California shaping up? Are we ahead or behind in the recovery?
  • Riverside and San Bernardino Counties were some of the hardest hit economies in the nation... but is a new phase of growth beginning?
Registrants Receive:
  • 2010 Riverside-San Bernardino Economic Forecast Book - a data-packed analysis of the region's economic indicators
  • Quarterly updates to the forecast for one full year
  • Chance to interact with forecasters and speakers
  • Prime networking opportunity
  • Breakfast buffet
  • Hosted self-parking
Want to register? Click here.

Tuesday, November 9, 2010
Riverside Convention Center
3443 Orange Street, Riverside, CA 92501
Registration and Breakfast: 7:00 AM
Program: 8:00-10:30 AM
Tickets:
$100 /Individual
$75 /Discount Affiliate Rate
$40 /UCR Student Discount Rate (ID required)
$500 /Table of 8
Seating is limited so register today!
Featured Speakers

Christopher Thornberg
Principal
Beacon Economics

Brad Kemp
Director of Regional Research
Beacon Economics

Roy Paulson
President & CEO
Paulson Manufacturing

Dr. Alfredo Martinez Morales
Managing Director
Southern California Research Initiative for Solar Energy

Peter B. McWilliams
Managing Director – Industrial Services
Jones Lang LaSalle

Iddo Benzeevi
President & CEO
Highland Fairview




Friday, October 22, 2010

Promoting Green Living as a Lifestyle

Imagine, if you will, walking through what looks like a fairly typical model home complex for a new green community. Perhaps it offers the latest in energy-efficient appliances, LED lighting, solar panels, drought-tolerant landscaping, and more. But in addition to that, the homes in question feature an array of sustainable consumer products – tightly secured to tables, cabinets and countertops, of course -- that the eventual occupants might use in their daily lives.

From household chemicals and children’s toys to food and personal care items, in order to obtain ratings on the greenest of the green, these shoppers would only need to scan product bar codes via an iPhone application or visit the Web site for a new company called the Good Guide. Started in 2004 by a professor of environmental policy at UC Berkeley named Dara O’Rourke after he realized he didn’t really know what was in the sunscreen being applied to the face of his two-year-old daughter (and which, after testing in his lab included a suspected carcinogen as well as a chemical which could disrupt hormones), O’Rourke’s goal is to bring academic-quality research on everyday products to the masses.

As I was reading this story recently in a national newsmagazine, I couldn’t help but think how easy it would be for homebuilders to leverage the mainstreaming of green products into their own sales and marketing campaigns. In September of 2010, the site for Good Guide tracked 300,000 visitors who reviewed its ratings on more than 75,000 items, so the interest is certainly there. It’s also an opportune time to provide objective research – sort of a Consumer Reports for green products – to a general public who overwhelmingly say they prefer environmentally responsible products in surveys but have grown increasingly wary of ‘greenwashing.’

To address its own environmental footprint, WalMart effectively became the most powerful regulator in the market back in July of 2009 by setting up sustainability requirements for suppliers and manufacturers. By 2012, the retail giant hopes to offer product ratings on its vendors’ ecological footprints to its customers with the idea that such transparency is good for business.

At a time when up to 70 percent of companies listed in the S&P 500 have issued their own targets to release greenhouse gases, managing the corporate green reputation is becoming almost as important as hitting financial targets. Moreover, following one of the worst oil spills in history and the eventual day of reckoning when oil supply can no longer meet demand (also known as ‘peak oil’), the awareness of investing in renewable energy has probably never been higher.

Few industries will be able to benefit more from these trends than homebuilding. For those builders which have strongly promoted solar energy, their homes have been selling at a faster clip then the rest of the market. According to market leader SunPower Corp., the additional cost for the solar systems are often more than paid for through higher absorption rates, helped in part by federal tax credits and California’s own Million Solar Roofs rebate program. To find these green homes, Web sites such as Listed Green® Homes and some local Multiple Listing Services now allow potential buyers to seek out sustainable new homes and retrofits when conducting their own online searches.

As homebuyers increasingly look for a sustainable lifestyle that accompanies a home, those builders and developers willing to invest in the technology and creativity to promote green products throughout the homes they’re marketing can potentially increase sales velocity while adding to the bottom line. At the same time -- like Wal-Mart -- they can also continue to reinvigorate their own brands for a new decade.

Friday, October 15, 2010

October column for Builder & Developer magazine now online

My October column for Builder & Developer magazine is now posted online. For this month's issue, which is entitled "The Changing New Home Interior" -- I discussed as new homes are becoming smaller, they're requiring design changes that increase both the efficiency of energy use and space. One primary example of this was the Home for the New Economy introduced in early 2010 at the annual International Builders Show.

An excerpt:

Owing to intense competition from discounted foreclosures, the end of demand for McMansions and a growing interest in sustainability, the Home for the New Economy -- introduced earlier this year at the International Builders Show -- promised a design that will compete with older sales homes in terms of both cost and utility. The only problem back in January? The home was built in digital format only as a 3-D rendering and had yet to be offered to the home-buying public.

Since then, however, the former concept home has become a reality at Warwick Grove, built by Leyland Alliance in Warwick, N.Y. Originally conceived as a real-world test project, Leyland has managed to sign contracts for several more in what is still a mostly traditional neighborhood.

Wednesday, September 29, 2010

The Changing New Home Interior

Owing to intense competition from discounted foreclosures, the end of demand for McMansions and a growing interest in sustainability, the Home for the New Economy introduced earlier this year at the International Builders Show promised a design that will compete with older resale homes in terms of both cost and utility. The only problem back in January? The home was built in digital format only as a 3-D rendering, and had yet to be offered to the home buying public.

Since then, however, the former concept home has become a reality at Warwick Grove, built by Leyland Alliance in Warwick, New York. Originally conceived as a real-world test project, Leyland has managed to sign contracts for several more in what is still a mostly traditional neighborhood.

So what makes this new design so different? Besides a much smaller size – 1676 square feet featuring three bedrooms and 2.5 baths – a simplified building design which takes advantage of standard sizes for supplies has cut hard construction costs to just $100 per square foot. Other builders in South Carolina, Virginia and outside the Canadian cities of Toronto and Calgary have also joined in, with some modifications for their local markets including laundry rooms or flipping the upstairs bedrooms below grade.

The Home for the New Economy was the brainchild of New York-based designer Marianne Cusato, the same person who signed up retailer Lowe’s to market her 300-square-foot “Katrina Cottages,” introduced in 2005 as a better substitute than FEMA trailers to house victims displaced by Hurricane Katrina.

As an extension of the tiny Cottage, these larger homes still feature clever space-savers, natural light, high flat ceiling plates versus inefficient vaulted ceilings and operable windows on every outside wall that bring in light while also promoting cross ventilation. Room sizes are also important, with common spaces justifiably larger than lesser-trafficked rooms such as bedrooms or bathrooms. In addition, bedrooms feature increased insulation between walls and closets to accommodate a noisy clarinet practice session or a mini home theater.

But the true calling card of Cusato’s design is the idea of a first-floor adaptable suite, which can function as a family room, office or master bedroom or can also be closed off and offer privacy to an in-law, an adult child or even a paying tenant. For maximum flexibility, the suite’s closet even comes with rough plumbing that can expand into a kitchenette while a separate porch can provide a separate entrance. Given today’s economic realities of increasingly aging in place, homes that are built to offer flexible uses over an owner’s lifetime are becoming much more than an interesting idea.

For the crucial kitchen and bath areas, controlling clutter in a smaller space becomes a primary focus. Even though the kitchen measures just 11 by 12 feet, a combination of deep drawers, pantry shelves, a two-level eating bar and stacked upper cabinets take advantage of the 10-foot ceilings while also maximizing storage space. In the secondary bathroom, a separate alcove for a stacked washer and dryer further takes advantage of the existing plumbing while eliminating the need for a separate room. Best of all, since kitchens and bathrooms are grouped together or stacked on top of each other, plumbing becomes much simpler to install as well as maintain.

Finally, the design also considers its role as part of a larger community; instead of simply being plopped down and demanding attention for their own specific elevation elements of brick or wood or stone, the homes are envisioned to make a statement as part of an entire community. And that change alone could be a primary reason for a buyer to consider a new home versus an existing foreclosure.

Wednesday, September 15, 2010

September column for Builder & Developer magazine now online

My September column for Builder & Developer magazine is now posted online. For this month's issue, which is entitled "Affordable Housing Demand" -- I discussed the the challenges of building affordable housing and cited a couple of successful projects on which MetroIntelligence has consulted.

An excerpt:

Given the enormous inventory of unsold homes in the marketplace, it’s very easy to claim that the U.S. is simply over-housed. But despite 300,000 new foreclosures per month and a national apartment vacancy rate of nearly 8%, in many metro areas there is still not enough housing for low-income households. The reasons for this shortfall are many, including high prices for land, impact fees, zoning requirements and pricy carrying costs. Add to that list uncooperative neighborhood groups who assume that affordable housing equals increased traffic, utilitarian architecture and neighborhood decay, and it’s no wonder that the demand chronically exceeds supply.

Wednesday, August 18, 2010

The Challenges of Building Affordable Housing

Given the enormous inventory of unsold homes in the marketplace, it’s very easy to claim that the U.S. is simply over-housed. But despite 300,000 new foreclosures per month and a national apartment vacancy rate of nearly 8%, in many metro areas there is still not enough housing for low-income households. The reasons for this shortfall are many, including high prices for land, impact fees, zoning requirements and pricy carrying costs. Add to that list uncooperative neighborhood groups who assume that affordable housing equals increased traffic, utilitarian architecture and neighborhood decay, and it’s no wonder that the demand chronically exceeds supply.

In the case of Heritage Walk, a collection of 34 single-family homes built on small lots in the Southern California City of Fullerton, they look like many other infill developments and feature Spanish-style elevations which blend with the surrounding neighborhood, LEED certification for energy-conscious buyers and three pocket parks for those with families.

Not surprisingly, like many infill communities in established areas, sales have been brisk, with the first phase of homes selling out within the first weekend of opening. Yet not all hopeful buyers will qualify even if they can afford it: in a fairly unique situation for California in which the builder partnered with the city’s redevelopment agency, eligible buyers cannot earn more than 120% of the Orange County median income based on household size, the home cannot be rented out (not even a bedroom), and it must be resold to another eligible buyer at an affordable purchase price based on the same formula used for the original sale.

Consequently, it’s possible that if interest rates rise faster than countywide incomes and they’ve not paid down enough principal, if they sell original buyers could actually lose money – an issue which made it difficult for us to price the community against competing new home developments and resale homes which had no such restrictions. Fortunately for Olson, the combination of low costs, an efficient land plan and an effective marketing campaign in an area desperate for affordable new homes has meant brisk sales as well as a healthy profit margin.

For rental housing, the Low Income Housing Tax Credit (LIHTC), which was created under the Tax Reform Act of 1986 and provides dollar-for-dollar tax credits administered by each state and ultimately sold by developers to investors to raise funds, has historically been a huge success, accounting in part for nearly 90% of all affordable rental housing nationwide. And yet as the Great Recession began and corporations no longer had the earnings against which to shield income taxes, it’s become nearly impossible to find willing buyers for these credits even though the demand by low-income households remains unabated.

In these cases, affordable housing developers have had to be both nimble and quick, cobbling together financing from local jurisdictions, tax-exempt state bonds and HUD-administered HOME funds. Moreover, although the market studies which must be produced by third parties typically adhere to LIHTC guidelines, they’ve gradually become so complex and time-consuming that most traditional consultants can’t or won’t touch them.

However, in MetroIntelligence’s dealings with both non-profit and for-profit entities, such projects are increasingly crucial, whether providing the inclusionary housing to get a large master plan approved, allowing a builder of market-rate apartments to clear a financing hurdle by reserving some units for low-income households, or ensuring that cities are meeting their requirements for low-income families, seniors and other special populations. And for those driving or walking by, these projects are certainly not the public housing projects of yesterday. They’re now just part of the fabric of a dynamic community.

Friday, August 13, 2010

Yes, there is still a move-up market in the Inland Empire!

Although one would think that the Inland Empire would not be a primary place for a builder to build move-up product, with the right price point even half-million dollars can be sold, something which Ryland Homes has been finding out lately. From a story in the Riverside Press-Enterprise:

Dale F. Casey, Ryland's Southern California division president, said Sunset Ridge is the first new community that Ryland has launched in the region in about five years. He said Ryland aims to build homes that can compete with existing houses for sale in The Retreat. He said he also expects to attract buyers who want to avoid the risk of buying foreclosed homes "as is."

Houses in the first phase at Sunset Ridge range from 2,695 square feet to 4,248 square feet and are priced from $489,550 to $594,240. They have such amenities as hardwood cabinets, granite countertops, stainless steel appliances, extra-wide staircases, walk-in pantries and cavernous master suites.

Sunset Ridge homes are unlike most new homes being built in Inland Southern California that have been downsized and streamlined for young, first-time buyers. Move-up home construction generally is considered risky for builders today because many homeowners who would like to upgrade won't accept the deflated prices that their existing homes will sell for or are stuck in homes that are worth less than the mortgages on them.

Patrick Duffy, principal of MetroIntelligence, a Los Angeles real estate consulting firm, said The Retreat is "one of the few places in the Inland Empire where you can build move-up (homes) and get away with it in this market." He said that is because of the community's upscale appeal and location, where it can compete favorably on price with nearby Orange County.

Casey said he believes there are well-qualified buyers with cash "who have been waiting on the sidelines for an opportunity to buy their dream."

Heather Stevenson, vice president of sales and marketing for Ryland's Southern California division, said some potential buyers intend to rent out their existing homes and make a down payment on a new one with cash tapped from their savings or retirement accounts...

Click here for entire article.


August column for Builder & Developer magazine now online

My August column for Builder & Developer magazine is now posted online. For this month's issue -- which is oriented towards green home building and entitled "Green Building Success Equals Proper Execution" -- I wanted to discuss how the most forward-thinking builders such as Pulte and Pardee are profiting by educating buyers throughout the sales and process and partnering with outside providers to troubleshoot once the sale has closed.

An excerpt:

For the building industry, given the complexity of marketing, merchandising and selling the benefits of sustainability and green technology, education during the sales process and customer service after the closing are critical components that not all builders provide.

To this day, I still remember walking through models in the late 1990s when builders were trying to showcase options such as home theater systems, whole-house audio and structured wiring. And yet more often that not, I’d see TV sets flashing a “signal missing” message, fake computer monitors, sales agents who could only refer my questions to an outside vendor, and brochures that gave only a passing glance on these new features...

You can read the entire article by clicking here.

50 Ways for Home Builders to Waste Money

If a penny saved is a penny earned, then it certainly makes sense to avoid wasting money. To help builders avoid common pitfalls in today's environment, Builder magazine has compiled a list of 50 ways to boost profits and avoid leaving money on the table:

It’s fair to say that home builders are more worried about cash flow and cost efficiencies today than ever before. It’s a necessity. After all, that botched foundation pour, costly callback, or unchecked billing error could mean the difference between making or breaking a wafer-thin margin.

Which makes it all the more mystifying that so many builders continue to leave money on the table, or—as some expert observers and peers will tell you—commit the operational equivalent of throwing a pile of cash into a dumpster and setting it ablaze. Even in the most brutal of economic conditions, capital is being squandered in some amazing and clueless ways.

So, if your ultimate goal is to bury your business, forgo all of your worldly possessions, and live in a yurt on the edge of eastern nowhere, then by all means, go ahead and do what many builders have been doing for years. Sticking to the status quo could be your ticket out.

But if you’re looking to shore up your bottom line, run a tighter ship, and maintain the time-honored American tradition of turning a profit, then read these tips as a cautionary tale. And, if you have cautionary tales of your own to tell, pass them on. Submit a comment at www.builderonline.com/tradesecrets.

Then, make a new plan, Stan. Hop on the bus, Gus. Drop off the key, Lee. And get yourself free.

I have to admit one of my personal favorites is #13, "Eschew Market Research:"

Outsourced surveys and independent research reports can be expensive, but spending an hour or two of your day to read the local newspaper and/or business journal, talk with suppliers, subs, and lenders, give a home buyer seminar to a community group, and set up a simple survey on your website and at your sales center(s) can go a long way toward identifying market opportunities. And, even easier, the NAHB’s “Consumer Preferences Survey” and the National Association of Realtors’ “Profile of Buyers and Sellers” report, both available online for a modest cost, provide national and MSA-level data to broaden your perspective.

Although these are all good suggestions, I would also recommend asking for another opinion when pulling the trigger on a new development. And be sure to add Builder & Developer magazine and The Housing Chronicles Blog to that reading list. :)

For a list of all 50 suggestions, click here.

Monday, August 2, 2010

Who will buy the $75 million Porcupine Creek property?

Recently a reporter for Palm Springs Life magazine called me regarding the listing for the $75 million Porcupine Creek in Rancho Mirage, which on its 249 acres includes a true rarity -- a 19-hole private golf course with its own clubhouse and driving range. Who might the potential buyer for this ultra-exclusive property might be? You can read the article by clicking here.