The Housing Chronicles Blog

Thursday, January 6, 2011

January column for Builder & Developer magazine now online

My column for the January issue of Builder & Developer magazine is now posted online. This month's issue, which is entitled "After-Effects from 'The Great Recession' Continue to Linger" -- discusses the slow economic rebound to come in 2011, how apartment demand will rebound first and offers the latest building forecasts for the year.

An excerpt:

Although the National Bureau of Economic Research officially declared the ‘Great Recession’ over in June of 2009, over 18 months later the building industry continues to wait for that proverbial light at the end of the tunnel. Sure, there were some rumblings of activity in the land market in early 2010 as it seemed that a rebound was imminent, but that turned out to be related more to homebuyers taking advantage of tax credits than sound economic fundamentals. So what can we expect in 2011?...

Click here to read the entire column.


Click here to read the entire magazine in digital format.

Monday, January 3, 2011

The Housing Chronicles Blog goes mobile


Traveling on the road without your laptop but still need your occasional fix from The Housing Chronicles Blog?

Fear not. Whether you're using an iPhone, Android, Blackberry, Windows Phone or some other smartphone, simply key in the regular Web address and the new widget will automatically allow you to scan the latest posts from the comfort of wherever you are.

Oh, and Happy New Year 2011!

Special consulting offers at MetroIntelligence to start out 2011!

As a way for new clients to become familiar with the consulting work produced at MetroIntelligence Real Estate Advisors, they're offering an introductory special to start off 2011. Here's a summary of their most common consulting assignments and the special pricing you can expect as a new client:

Reality Check

Whether you call this a gut check or a reality check, the goal is the same: an objective opinion on the merits of the real estate project in question.

Cost: $100 to $300/hour depending on the complexity of research.

2011 Introductory Special for New Clients: 25% off customary fees

Turnaround time: A few hours.

In-House Feasibility Study

What is the current competitive posture for pricing and absorption in the appropriate market area? Is it wise to spend more money on the due diligence required to close the deal?

Cost: $2,000

2011 Introductory Special for New Clients: $1,500

Turnaround time: 1 to 2 days


Intermediate Feasibility Study

By combining the insights gained from in-house analysis and conducting an on-site visit, we can get a much better sense of locational issues as well as key competitors impacting your project.

Cost: $3,500

2011 Introductory Special for New Clients: $2,625

Turnaround time: 2 to 3 days


Competitive Market and Economic Overview

By tapping the expertise of our colleagues at Beacon Economics along with insights gained from in-house data analysis and field research, we can then review the assumptions the client has made for the project's revenue, sales rates, local job growth and where their buyers will be coming from.

Cost: $6,500+ depending on complexity of the analysis and the project's location

2011 Introductory Special for New Clients: $4,875+

Turnaround time: 5 to 10 days


Opportunity Analysis

Has the client selected the appropriate product for this particular building site? What other options should they consider? This option can also include consumer research and focus groups.
Cost: $9,500+

2011 Introductory Special for New Clients: $7,125+

Turnaround time: 10 to 20 days


Demand Analysis


Who are the client's buyers for their product in that particular price range? From where will they be coming, where do they work, and how do you translate them into buyers?

Cost: Variable depending on scope and complexity of assignment

2011 Introductory Special for New Clients: 25% off customary fees.

Turnaround time: 10+ days


Affordable Housing Market Study


These studies generally conform to the guidelines set forth by state governments or the Dept. of Housing and Urban Development. Builders of affordable housing must include them as part of their application packets for tax credits, tax-exempt bonds or HOME Funds to prove there is a need for their proposed project at a specific location.

Cost: $4,000 to $7,500 depending on complexity of proposed project, income levels and populations served.

2011 Introductory Special for New Clients: 25% off customary fees.

Turnaround time: 5-10 days

Friday, December 10, 2010

Has mobility really declined due to the recession?

For a couple of years we've been hearing that one reason unemployment is elevated is because people can't move because they're stuck in their homes.


The thinking was that without the historical social mobility that has allowed the U.S. economy to constantly re-invent itself that the right people couldn't move to the right jobs.

Or so it seemed.

However, according to a recent paper by Greg Kaplan and Sam Schulhofer-Wohl and available online at the National Bureau of Economic Research, the decline in interstate social mobility has been steadily occurring since the mid 90s and is not specifically related at all to the Great Recession. From their summary:

We show that the significant drop in the annual interstate migration rate between the 2005 and 2006 Current Population Surveys is a statistical artifact. The Census Bureau’s imputation procedure for dealing with missing data before the 2006 survey year inflated the estimated interstate migration rate. An undocumented change in the procedure corrected the problem for the 2006 and later surveys, thus reducing the estimated migration rate.

The change in imputation procedures explains 90 percent of the reported decrease in interstate migration between 2005 and 2006, and 42 percent of the decrease between 2000 (the recent high-water mark) and 2010. After we remove the effect of the change in procedures, we find that the annual interstate migration rate follows a smooth downward trend from 1996 to 2010. The 2007–2009 recession is not associated with any additional decrease in interstate migration relative to trend.

A related story in Newsweek posits that the decline is likely due to changes resulting from the information age and a service-based economy than anything else:

The decline, which is often attributed to early recession troubles with selling homes or paying for moves, is a “statistical artifact,” according to a report published by the National Bureau of Economic Research. It’s 90 percent attributable, the study claims, to a 2006 change in the way the bureau estimates missing data. Once the change is corrected for, the steep drop in moving rates disappears. Interstate migration is indeed falling, says University of Pennsylvania professor Greg Kaplan, who coauthored the study. But the trend is decades old and, says Kaplan, may be “an optimal response” to the information economy, where work is no longer as regionally diverse.

If you want to read the entire study, it is available for download for $5 at the NBER Web site.


Forecast for 2011

Although the National Bureau of Economic Research officially declared the ‘Great Recession’ over in June of 2009, over 18 months later the building industry continues to wait for that proverbial light at the end of the tunnel. Sure, there were some rumblings of activity in the land market in early 2010 as it seemed that a rebound was imminent, but that turned out to be related more to homebuyers taking advantage of tax credits than sound economic fundamentals. So what can we expect in 2011?

For the general economy, the recovery will remain painfully slow, but our colleagues at Beacon Economics are not predicting a double-dip recession because the imbalances we saw during the boom years have been largely wrung out of the system. Nonetheless, as the fiscal stimulus programs of the past two years begin to abate, expect to see more layoffs in the public sector at the state and local levels, as well as officials finally forced to address untenable pension promises. In addition, as the Federal Reserve and Congress begin to reverse historically low interest rates and huge budget deficits, consumer spending – which accounts for more than two-thirds of the country’s GDP – will grow at a reduced pace.

With up to 65% of the earnings for the companies listed on the S&P 500 coming from overseas, domestic job growth will also remain lackluster, so it will take time to replace the 7 million jobs lost in this downturn. Although the U.S. retains the world’s largest manufacturing sector by value, capital investments and increasing productivity will replace many of those jobs, requiring retraining for millions of workers. Yet the good news for construction workers is that although it will take several more years for their jobs to come back, it’s not easy to outsource the building of new communities overseas or replace workers with automated equipment. A year from now, Beacon Economics is forecasting the national unemployment rate to remain elevated at 8.8% and not approach the 8.0% level until the middle of 2013 – well above the levels seen in the boom years, but still representing a slow and gradual decline.

For the real estate market, improvement will vary widely depending on the sector. The first sector to rebound will likely be apartments, led by former homeowners looking to rent as well as the rise of the Echo Boomer population. As the economy improves, people forced to live with each other due to financial issues – such as boomerang children living at home, roommates who have nothing in common, and even former couples who simply share space – will opt for their own households as soon as they can.

Naturally, the rebound for new housing will depend largely on the state of the foreclosure market, which is expected to remain elevated through 2012 even though the rate is flattening out in some hard-hit areas such as Los Angeles. Not surprisingly, discounted foreclosures will continue to pull down median sales prices, but an important caveat here to remember is that many foreclosures offer low-quality housing with missing appliances, damaged interiors and neglected yards. Once those foreclosed homes are eventually flushed through the pipeline, prices could stage a moderate rebound based both on better-quality comps and an improving economy.

Finally, with just about 200,000 unsold units – the lowest since 1968 -- builders have kept a tight lid on inventory, which should help bolster the industry when the rebound occurs. For 2011, the NAHB is forecasting 655,000 single-family starts that should climb nicely to 970,000 starts by 2012. For the multi-family sector, an unforeseen rebound in mid-2009 helped bump up the forecast to 125,000 units by 2011 and 210,000 units by 2012.

Housing Chronicles named in Top 50 real estate blogs

The Web site Online Business Education has listed The Housing Chronicles Blog among the Top 50 real estate-related blogs online. You can find the entire list here.

December 2010 column for Builder & Developer now online

My column for the December issue of Builder & Developer magazine is now posted online. This month's issue, which is entitled "Short-Run Pain Can Lead to Long-Term Benefits" -- is essentially a review of the housing market and the economy in 2010.
An excerpt:

According to a recent study conducted by the NAHB, although the nation’s builders certainly over-built single-family homes from 2003 through 2005, the cumulative surplus relative to population growth was completely worked off by the end of 2007. That’s not to say we still don’t have a huge over-supply relative to buyers’ ability to buy or qualify for mortgage loans – it just means that based on historical precedent and average household sizes, the nation is technically under-housed.

In fact, between the end of 2007 and 2009, the sharp declines in new building led to a projected deficit of nearly 2.2 million units. By the end of this year, that deficit will have reached nearly 3.3 million units. In other words, as the foreclosure pipeline is eventually addressed – and it must be in order to clear the inventory of homes in default -- this country will face a tremendous pent-up demand for new housing across the entire income spectrum.

Click here to read the entire column.

Click here to read the entire magazine in digital format.

Friday, November 19, 2010

Short-Run Pain Can Lead to Long-Term Benefits

As the building industry continues to wait for a sustained rebound which stubbornly refuses to appear, it’s easy to grow frustrated with economists and prognosticators who seem to constantly update their forecasts. So what’s going on?

One reason that it’s hard to get a handle on the economy is because the federal government has pursued various policies which have simply postponed the inevitable consequences of the past. In times of great economic duress, this makes sense, as too many negative hits at once can send an economy into a tailspin leading to a depression. But by spreading out these hits over time so the economy can adjust, any recovery is also muted.

Another reason it’s been difficult to gauge the timing of a rebound is that the bust in housing demand and prices hasn’t been uniform across the country: while Arizona, Florida and Nevada continue to suffer disproportionately, places like Texas and Washington, D.C. are on the mend. In addition, when real estate bubbles pop, it’s not like they re-inflate immediately – the market tends to bob along the bottom for two or three years before sustained demand is possible. An even with mortgage rates now at generational lows and home price affordability far higher than during the boom years, the demand for housing now simply needs ample time to recharge its batteries.

In the meantime, this recharge is continuing unabated, only instead of living in their own homes, potential new households are doubling up with roommates and with family members while waiting for job growth to return. In general, between 1960 and 2005, the United States has averaged 1.2 million net new households per year. In some years builders have certainly over-built relative to demand, but in many others years (such as during recessions), they can’t build enough homes.

According to a recent study conducted by the NAHB, although the nation’s builders certainly over-built single-family homes from 2003 through 2005, the cumulative surplus relative to population growth was completely worked off by the end of 2007. That’s not to say we still don’t have a huge over-supply relative to buyers’ ability to buy or qualify for mortgage loans – it just means that based on historical precedent and average household sizes, the nation is technically under-housed.

In fact, between the end of 2007 and 2009, the sharp declines in new building led to a projected deficit of nearly 2.2 million units. By the end of this year, that deficit will have reached nearly 3.3 million units. In other words, as the foreclosure pipeline is eventually addressed – and it must be in order to clear the inventory of homes in default -- this country will face a tremendous pent-up demand for new housing across the entire income spectrum.

And yet, much like the nascent recovery, this pent-up demand differs from state to state. A similar analysis conducted by the NAHB for each state showed some of the states with the most foreclosures – such as Arizona, Florida, Nevada and California – have still racked up single-family housing deficits relative to population growth ranging from 50,000 to 145,000 homes.

At the recent Building Industry Show in Southern California, the energy this year was much different than in 2009. Not only was it more hopeful, but I heard stories of multiple deals getting done in order to start prepping for the rebound. While it was still gallows humor from land brokers and lenders opining on panels, the general consensus was that 2010 would go down in history as one of those years in which the industry’s survivors hang on because they know that the rebound – when it comes – will be formidable.

Wednesday, November 17, 2010

November column for Builder & Developer magazine now online

My column for Builder & Developer magazine is now posted online. For this month's issue, which is entitled "Promoting Green Living as a Lifestyle" -- I wanted to discuss how builders can leverage their model homes to show prospective buyers how using green products throughout the home can extend far beyond brick, mortar and drywall.

An excerpt:

Imagine, if you will, walking through what looks like a fairly typical model home complex for a new green community. Perhaps it offers the latest in energy-efficient appliances, LED lighting, solar panels, drought-tolerant landscaping, and more. But in addition to that, the homes in question feature an array of sustainable consumer products – tightly secured to tables, cabinets and countertops, of course -- that the eventual occupants might use in their daily lives.

From household chemicals and children’s toys to food and personal care items, to obtain ratings on the greenest of the green, these shoppers would only need to scan product bar codes via an iPhone application or visit the Web site for a new company called the Good Guide. Started in 2004 by a professor of environmental policy at UC Berkeley named Dara O’Rourke after he realized he didn’t really know what was in the sunscreen being applied to the face of his two-year-old daughter (which, after testing in his lab included a suspected carcinogen as well as a chemical which could disrupt hormones), O’Rourke’s goal is to bring academic-quality research on everyday products to the masses.

As I was reading this story recently in a national newsmagazine, I couldn’t help but think how easy it would be for homebuilders to leverage the mainstreaming of green products into their own sales and marketing campaigns. In September of 2010, the site for Good Guide tracked 300,000 visitors who reviewed its ratings on more than 75,000 items, so the interest is certainly there. It’s also an opportune time to provide objective research – sort of a Consumer Reports for green products – to a general public who overwhelmingly say they prefer environmentally responsible products in surveys but have grown increasingly wary of ‘greenwashing.’...

Click here to read the entire column.

Click here to read the entire magazine in digital format.

SoCal home sales dip in October

There are two stories in the Los Angeles Times and the Riverside Press-Enterprise for which I opined yesterday. In both cases, I wanted to stress that (a) by October we're starting to move into the slowest quarter for home sales (both new and existing) and (b) we have no choice but to pay the consequences of the tax credit programs and other incentives which borrowed demand from the future. While I certainly support the idea of spreading out economic pain to avoid a depression, anyone who expresses surprise at falling sales when the market has to abide by normal fundamentals simply wasn't paying attention in Econ. 101.

You can find the L.A. Times story here.

You can find the Riverside Press-Enterprise story here.

Wednesday, November 10, 2010

Press release from 2010 Riverside San Bernardino Economic Forecast Conference

NEW ECONOMIC FORECAST FOR RIVERSIDE/SAN BERNARDINO REGION FINDS CAUSE FOR HOPE, CONCERN… BUT ABOVE ALL PATIENCE

November 9, 2010

RIVERSIDE, CA—A new economic forecast focused on the inland regions of Southern California finds signs of economic recovery mixed with examples of continued sluggishness.

The forecast, authored by Beacon Economics and released in partnership with the University of California, Riverside’s School of Business Administration, says that relative to California, the unemployment rate in Riverside and San Bernardino Counties is expected to fall faster. However, substantial job growth won’t be evident in the region until the last half of 2011, and the unemployment rate in Riverside and San Bernardino counties will remain above 8 percent through 2015

“The job recovery is beginning but it’s going to be slow. U.S. labor markets, in general, now take significantly longer to recover after downturns than they did in the past,” says Beacon Economics’ Founding Principal Christopher Thornberg. “The phenomenon of the ‘jobless recovery’ appears to be a permanent part of the economic landscape.”

David W. Stewart, dean of UC Riverside’s School of Business Administration says that the future of the economies in Southern California’s inland regions lie in the industries that drove growth before the housing boom.“We have a significant, though often overlooked, manufacturing base to build upon,” Stewart says. “And we have the key locational advantages of distribution infrastructure, ready access to both domestic and export markets, and the potential for stable sustainable electricity rates with the growth of solar, geo-thermal, wind, and other new sources of energy. No other part of the country has this winning combination.”

The School of Business Administration used to release an annual economic forecast, and it has now been revived. “As a land grant institution and the only research-based business school in inland Southern California, it is our mission to stay engaged with the economic welfare of our region,” Stewart says.

Key U.S., California, and Riverside/San Bernardino findings from the forecast include:

  • United States: The decline in consumer spending has followed an extended period of overspending; do not look for a jump in demand driven by consumer spending.
  • California: Total nonfarm employment will cross the 14 million milestone in 2011 but will not reach its pre-recession peak of 15.2 million jobs until mid 2015
  • Riverside/San Bernardino Counties: Home sales will continue to fall into 2011 but will then return to growth driven by increasing population and pent up demand.

2010 Riverside San Bernardino Economic Conference materials now online

If you missed Beacon Economics' 2010 Economic Forecast Conference for Riverside San Bernardino on November 9th, you can still download the conference book for FREE! As part of our ongoing partnership with Beacon, MetroIntelligence Real Estate Advisors authored the sections on residential and commercial real estate.

Click here to download entire conference book.

Click here to download the section on residential real estate only.

Click here to download the section on commercial real estate only.

Thursday, November 4, 2010

Riverside-San Bernardino Economic Forecast Conference, Nov. 9th, 2010

Where is The Economy Headed?

The stock market-fueled optimism that marked the beginning of the year gave way to near panic over a potential "double dip" as the recovery slowed sharply in the second quarter. More recently, better signals have started to emerge leaving many to wonder where the U.S. and California economies are heading in 2011?

And what about Riverside and San Bernardino Counties? For decades manufacturing, trade firms, and the logistics sector were engines of rapid and diverse economic development. With the bursting of the housing bubble, are these sectors once again poised to drive growth in the region?

Join some of California's most well-respected forecasters, economic development experts, and local business leaders as they reveal the direction of the U.S., California, and Riverside-San Bernardino economies.

Get Answers to the Following Questions:

  • Is the economy out of the woods or is there a real chance of a 'double dip' recession?
  • What is not up? Interest rates. Is it a bond bubble or are deflation fears real?
  • Tax increases or deficit expansion... which poses the bigger risk?
  • How is California shaping up? Are we ahead or behind in the recovery?
  • Riverside and San Bernardino Counties were some of the hardest hit economies in the nation... but is a new phase of growth beginning?
Registrants Receive:
  • 2010 Riverside-San Bernardino Economic Forecast Book - a data-packed analysis of the region's economic indicators
  • Quarterly updates to the forecast for one full year
  • Chance to interact with forecasters and speakers
  • Prime networking opportunity
  • Breakfast buffet
  • Hosted self-parking
Want to register? Click here.

Tuesday, November 9, 2010
Riverside Convention Center
3443 Orange Street, Riverside, CA 92501
Registration and Breakfast: 7:00 AM
Program: 8:00-10:30 AM
Tickets:
$100 /Individual
$75 /Discount Affiliate Rate
$40 /UCR Student Discount Rate (ID required)
$500 /Table of 8
Seating is limited so register today!
Featured Speakers

Christopher Thornberg
Principal
Beacon Economics

Brad Kemp
Director of Regional Research
Beacon Economics

Roy Paulson
President & CEO
Paulson Manufacturing

Dr. Alfredo Martinez Morales
Managing Director
Southern California Research Initiative for Solar Energy

Peter B. McWilliams
Managing Director – Industrial Services
Jones Lang LaSalle

Iddo Benzeevi
President & CEO
Highland Fairview




Friday, October 22, 2010

Promoting Green Living as a Lifestyle

Imagine, if you will, walking through what looks like a fairly typical model home complex for a new green community. Perhaps it offers the latest in energy-efficient appliances, LED lighting, solar panels, drought-tolerant landscaping, and more. But in addition to that, the homes in question feature an array of sustainable consumer products – tightly secured to tables, cabinets and countertops, of course -- that the eventual occupants might use in their daily lives.

From household chemicals and children’s toys to food and personal care items, in order to obtain ratings on the greenest of the green, these shoppers would only need to scan product bar codes via an iPhone application or visit the Web site for a new company called the Good Guide. Started in 2004 by a professor of environmental policy at UC Berkeley named Dara O’Rourke after he realized he didn’t really know what was in the sunscreen being applied to the face of his two-year-old daughter (and which, after testing in his lab included a suspected carcinogen as well as a chemical which could disrupt hormones), O’Rourke’s goal is to bring academic-quality research on everyday products to the masses.

As I was reading this story recently in a national newsmagazine, I couldn’t help but think how easy it would be for homebuilders to leverage the mainstreaming of green products into their own sales and marketing campaigns. In September of 2010, the site for Good Guide tracked 300,000 visitors who reviewed its ratings on more than 75,000 items, so the interest is certainly there. It’s also an opportune time to provide objective research – sort of a Consumer Reports for green products – to a general public who overwhelmingly say they prefer environmentally responsible products in surveys but have grown increasingly wary of ‘greenwashing.’

To address its own environmental footprint, WalMart effectively became the most powerful regulator in the market back in July of 2009 by setting up sustainability requirements for suppliers and manufacturers. By 2012, the retail giant hopes to offer product ratings on its vendors’ ecological footprints to its customers with the idea that such transparency is good for business.

At a time when up to 70 percent of companies listed in the S&P 500 have issued their own targets to release greenhouse gases, managing the corporate green reputation is becoming almost as important as hitting financial targets. Moreover, following one of the worst oil spills in history and the eventual day of reckoning when oil supply can no longer meet demand (also known as ‘peak oil’), the awareness of investing in renewable energy has probably never been higher.

Few industries will be able to benefit more from these trends than homebuilding. For those builders which have strongly promoted solar energy, their homes have been selling at a faster clip then the rest of the market. According to market leader SunPower Corp., the additional cost for the solar systems are often more than paid for through higher absorption rates, helped in part by federal tax credits and California’s own Million Solar Roofs rebate program. To find these green homes, Web sites such as Listed Green® Homes and some local Multiple Listing Services now allow potential buyers to seek out sustainable new homes and retrofits when conducting their own online searches.

As homebuyers increasingly look for a sustainable lifestyle that accompanies a home, those builders and developers willing to invest in the technology and creativity to promote green products throughout the homes they’re marketing can potentially increase sales velocity while adding to the bottom line. At the same time -- like Wal-Mart -- they can also continue to reinvigorate their own brands for a new decade.

Friday, October 15, 2010

October column for Builder & Developer magazine now online

My October column for Builder & Developer magazine is now posted online. For this month's issue, which is entitled "The Changing New Home Interior" -- I discussed as new homes are becoming smaller, they're requiring design changes that increase both the efficiency of energy use and space. One primary example of this was the Home for the New Economy introduced in early 2010 at the annual International Builders Show.

An excerpt:

Owing to intense competition from discounted foreclosures, the end of demand for McMansions and a growing interest in sustainability, the Home for the New Economy -- introduced earlier this year at the International Builders Show -- promised a design that will compete with older sales homes in terms of both cost and utility. The only problem back in January? The home was built in digital format only as a 3-D rendering and had yet to be offered to the home-buying public.

Since then, however, the former concept home has become a reality at Warwick Grove, built by Leyland Alliance in Warwick, N.Y. Originally conceived as a real-world test project, Leyland has managed to sign contracts for several more in what is still a mostly traditional neighborhood.