Although it's certainly easy to blame the ongoing economic malaise for trying times in the building industry, there are still some builders who are actually doing pretty well -- relatively speaking.
So what's their secret? Ridiculously cheap prices? Creative architecture? Mind control? According to Erik Cofield in the video below -- and who heads up North American sales for Buildtopia, a widely used web-based management software for builders -- it's a combination of both old-fashioned advantages such as a strong foundation (including funding, land and product), a well-oiled and evolving sales machine, and the ability to leverage technology.
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