Real estate brokerage partners with auction company

Rather than continue to compete with either traditional or web-based home auction companies, a Coldwell Banker brokerage in Florida has partnered with an auction company. Given the increased acceptance by consumers of auctions (in large part due to the success of services such as eBay) plus the explosion of information now available on the Internet, I'd expect this type of alliance to be a sign of things to come -- and to stick around even as the housing market recovers. From a story in the Tampa Bay Business Journal:

Coldwell Banker Residential Real Estate Florida is now offering clients the option of auctioning property through a new affiliation with Daniel DeCaro Real Estate Auctions.

Auction services are added to Coldwell Banker's offerings to clients looking to sell homes in Central Florida.

Daniel DeCaro typically focuses on real estate, antiques, institutional loans and personal property. It says it can market and sell a variety of properties within 30 days.

The Longboat Key auctioneer has worked with companies such as Cushman & Wakefield and Pulte Homes, according to its Web site.