Friday, February 27, 2015

BuilderBytes' MetroIntelligence Economic Update for 2/27/15


Please click here to see the edition of BuilderBytes for 2/27/15 on the Web.

In this issue of the MetroIntelligence Economic Update, I covered the following indicators:
  • FHFA House Price Index up 1.4 percent in fourth quarter of 2014 and 4.9 percent year-over-year
  • CPI fell 0.7 percent in January; down by 0.1 percent over previous 12 months
  • Durable goods orders rose in January for first time in three months
  • Initial unemployment claims rise by 31,000 in latest report
  • Mortgage applications fall 3.5 percent in latest survey as rates rise slightly
Want to advertise in the newsletter and reach over 130,000 readers? Contact National Sales Manager Nick Cosan at nkosan@penpubinc.com.

Thursday, February 26, 2015

BuilderBytes' MetroIntelligence Economic Update for 2/26/15

Please click here to see the edition of BuilderBytes for 2/26/15 on the Web.

In this issue of the MetroIntelligence Economic Update, I covered the following indicators:
  • January new home supply rose to highest level since 2010; sales up 5.3 percent year over year
  • Case Shiller:  Home prices grew at twice the inflation rate in 2014
  • Consumer Confidence Index declines in February but still at pre-recession levels
Want to advertise in the newsletter and reach over 130,000 readers? Contact National Sales Manager Nick Cosan at nkosan@penpubinc.com.

Tuesday, February 24, 2015

BuilderBytes' MetroIntelligence Economic Update for 2/24/15

Please click here to see the edition of BuilderBytes for 2/24/15 on the Web.

In this issue of the MetroIntelligence Economic Update, I covered the following indicators:
  • Pending home sales dropped in January but still up 3.2 percent year-over-year
  • Federal Reserve meeting minutes show plans to keep rates low for longer than previously indicated
Want to advertise in the newsletter and reach over 130,000 readers? Contact National Sales Manager Nick Cosan at nkosan@penpubinc.com.

Friday, February 20, 2015

BuilderBytes' MetroIntelligence Economic Update for 2/20/15


Please click here to see the edition of BuilderBytes for 2/20/15 on the Web.

In this issue of the MetroIntelligence Economic Update, I covered the following indicators:
  • Leading Economic Index rose slightly in January, but pace of growth moderating
  • Initial unemployment claims dip by 21,000 in latest survey
  • Philadelphia Fed's Business Outlook Survey dips in February but still in positive territory
  • Mortgage applications dip 13.2 percent in latest survey; rates rose slightly
Want to advertise in the newsletter and reach over 130,000 readers? Contact National Sales Manager Nick Cosan at nkosan@penpubinc.com.

Thursday, February 19, 2015

BuilderBytes' MetroIntelligence Economic Update for 2/19/15

Please click here to see the edition of BuilderBytes for 2/19/15 on the Web.

In this issue of the MetroIntelligence Economic Update, I covered the following indicators:
  • Housing starts dipped in January from a recent peak, but still up nearly 19 percent year-over-year
  • Building permits dipped slightly in January but still up eight percent year-over-year
  • Builder confidence dips slightly in February
  • Consumer sentiment takes unexpected dip in February but still at highest level since January 2007
  • Empire State Manufacturing Survey dips slightly in February but shows continued, modest expansion
  • Producer Price Index fell 0.8 percent in January; flat for previous 12 months
Want to advertise in the newsletter and reach over 130,000 readers? Contact National Sales Manager Nick Cosan at nkosan@penpubinc.com.

Tuesday, February 17, 2015

10 Real Estate Promotion Ideas You're Probably Not Doing

www.easyagentpro.com

The other day, I received an email from a LinkedIn contact at EasyAgentPro suggesting I link to a recent post of his entitled 10 Real Estate Promotion Ideas You're Probably Not Doing."

Some of these are ideas are pretty interesting, and not just for a real estate agent or broker, but certainly for builders and sales agents looking to reach out in different ways.  Here's an abbreviated list, but there's a lot more detail on the original post:

1. Write or Post Content Online such as:
  • Video tour of a local neighborhood and a 500 word description of what makes it great
  • 3 photographs of a neighborhood and your opinion on why to move there
  • Photographs and video tours comparing schools in the area
2. Call Past Clients. Hunt Down Referrals.
You have to ask most people 7 times for a referral before they will take you seriously. Do not be afraid to ask.

3. New Target Markets
Pick a location you haven’t been in over a year. This works particularly well if you’ve never been there before. Here’s a short list of ideas: a bar, a different church, a college campus, a coffeeshop, a yoga studio, a orchestra concert, a school football game, the mall.  Observe.  Chat.  Think of new ways to market to new target audiences.

4. Pop-Bys
Pop-bys are gifts you give to past clients or people you want to be a client. They are a great way to surprise individuals and make their day. They also provide awesome conversations starters.

5. Go Get Coffee. Leave The Office.
Pick a busy coffeeshop and sit down. People will be working and interacting.  This should give you the motivation and inspiration you need to start over on another day of marketing. 

6. Reach Out To Educators
Reach out to a local elementary school teacher this week and offer to do a talk on careers.  You never know what will happen! Maybe the teacher will give you a backlink from their blog. Or maybe you’ll meet a parent that is looking to buy/sell soon. Either way, you’ll build new connections. You’ll have more to talk about on your social media page too.
7. Contact Local Business Owners
If you’re in a rut, how do you think other local business owners feel?  They are in the same position as you. Restaurants face stiff competition from food chains. Local hardware stores face the Home Depots of the world. Reach out to these people and suggest co-marketing together.

8. Sit On A Board
Quick questions: Who is always featured on websites, newsletters, and other informational material?
Individuals who sit on boards. It isn’t the most immediate fix for your marketing, but this tactic will provide substantial value over the long haul.

9. Reach Out To An Agent Working Elsewhere
Reaching out to a top agent in another market for advice is a great way to get new ideas. You’ll see what’s working in their area and might be able to apply some of their tactics to your local market.
Be sure to keep the relationship a two way street. Provide feedback to the responses they send you.

10. Recharge Your Batteries And Forget About Real Estate Promotion Ideas

Take some time off.  Go for a swim, or a hike, or spend a day with a book at the beach.

February column for Builder & Developer magazine now online

My column for the February 2015 issue of Builder and Developer magazine is now posted online.

For this issue, entitled "The Nationals at the 2015 International Builders Show" I chose to profile three different local projects here in Los Angeles Count which have won the Gold Award for various categories.  An excerpt:
...As a usual part of the show, the 35th annual National Sales and Marketing Awards – known as The Nationals – paid tribute to notable achievements by homebuilders, architects, designers and other associates as well as sales and marketing councils.
Since the winners of The Nationals tend to point towards the latest trends in new home architecture and design, I wanted to focus on a few of these local stand-out projects as well as to offer my congratulations to the very talented folks who made it all possible...
To read the entire column, click here.

To read the entire February 2015 issue in digital format, click here.

Friday, February 13, 2015

BuilderBytes' MetroIntelligence Economic Update for 2/13/15


Please click here to see the edition of BuilderBytes for 2/13/15 on the Web.

In this issue of the MetroIntelligence Economic Update, I covered the following indicators:
  • Retail sales sluggish in January for second straight month
  • Business inventories rose modestly in December, partly due to retailers restocking shelves
  • Initial unemployment claims rise by 25,000 in latest report
Want to advertise in the newsletter and reach over 130,000 readers? Contact National Sales Manager Nick Cosan at nkosan@penpubinc.com.

Thursday, February 12, 2015

BuilderBytes' MetroIntelligence Economic Update for 2/12/15

Please click here to see the edition of BuilderBytes for 2/12/15 on the Web.

In this issue of the MetroIntelligence Economic Update, I covered the following indicators:
  • December job openings rose to highest level since January 2001; wages are expected to follow
  • Business inventories edged up lower than expected in December
  • Mortgage loan applications dip 9.0 percent; rates rise slightly in latest survey
Want to advertise in the newsletter and reach over 130,000 readers? Contact National Sales Manager Nick Cosan at nkosan@penpubinc.com.

Tuesday, February 10, 2015

BuilderBytes' MetroIntelligence Economic Update for 2/10/15

Please click here to see the edition of BuilderBytes for 2/10/15 on the Web.


In this issue of the MetroIntelligence Economic Update, I covered the following indicators:
  • U.S. economy added 257,000 more jobs in January as wage growth finally takes off
  • Consumer borrowing climbed in December as credit card use rose sharply
Want to advertise in the newsletter and reach over 130,000 readers? Contact National Sales Manager Nick Cosan at nkosan@penpubinc.com.